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Insights on advertising, creative copywriting, and brand strategy

Compare The Meerkat: A Masterclass in Behavioral Economics and Brand Building

May 15, 2025By Adam Pond

What started as a clever play on words transformed into a cultural phenomenon that dramatically reversed the fortunes of a mid-tier price comparison website.

AdvertisingCase StudyBrand StrategyBehavioral Economics

The Top 10 Things I Learned Studying David Ogilvy

May 14, 2025By Adam Pond

David Ogilvy, often called "The Father of Advertising," revolutionized the industry with his data-driven approach and timeless wisdom.

AdvertisingMarketingCopywritingStrategy